WE'RE SO HAPPY YOU'RE HERE

Welcome to The Start Line Co. — where we believe every start line is a victory worth celebrating. Whether you’re here for your first race or your fiftieth, we’re cheering you on every step of the way. You’ll find designs that inspire, make you smile, and remind you of the courage it takes just to show up.

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WE LOVE WHAT WE DO

Founded by runner and creator Hannah Horsfall, The Start Line Co. blends motivational mantras, playful art, and race-inspired themes into high-quality, sweat-proof temporary tattoos. Every design is created with runners in mind — from inside jokes that only race-day veterans will get to the magic of a mantra that keeps you going when it gets tough. We’re here to help you celebrate your miles, your moments, and your courage to begin.

LET'S SHOP

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